pre production poster.

THE ONE WITH MY OWN PHOTO- DOES NOT CREATE AS MUCH OF AN EFFECT AND SUDDEN IMPACT THROUGH THE EMOTION OF THE FACE TO THAT OF THE ONE FROM THE INTERNET, ALTHOUGH DOES STILL CREATE THE COMPOSITION I WANTED. AND THE LIGHT AND DARK CREATED IN THE FACE OF THE INTERNET MAN FITS FAR BETTER WITH THE COLOURS AND COMPOSITION OF THE REST OF THE POSTER. 

When considering how to do my drink driving poster, I knew straight away after searching some previously published posters on drink drinking that I wanted to use large font as the main focus point of my poster, filling up the majority of the page. This will be on a black background with white and red font. I believe this works best as it really stands out against the background and really grab peoples attention especially with the word 'DONT' in big bold red letters. The whole point of our campaign is to reduce drink driving, therefore I need the poster to put this message across quickly and simply. Therefore my main font and main headline of my poster will be the words ''DONT DRINK AND DRIVE''. followed by smaller letters explaining further into the campaign of 'living with it' with the the words '' COULD YOU LIVE WITH THE CONSEQUENCES?'' This needs to really have impact on the audience as I want them too understand what could happen if their actions in this situation are wrong, therefore I used a picture of man screaming as if devastated with his actions. No one would want to feel this emotion and by seeing it instantly it will immediately portray the point of the campaign. I kept it black and white so as not to break up the colour scheme and to keep it dull and dark to show the mood I want to create; a sad emotional shocking emotion. Next I wanted to play around with the words to add interest and an obvious idea came to mind to change the 'I's' to beer glasses. This will allow the audience to associate the images with the text immediately and understand in further detail the message it is conveying. I think having less text and few pictures stops confusion and allows the viewer to understand it immediately and not need to stare at it to work it out, something which you don't want when needing quick impact on the viewer. And finally I added the image of a steering wheel in order to show the relationship between the alchahol and the driving. It allows the audience to realise further that its not about just drinking over the limit, its about making the right decision to not drive under the influence of alcohol.

i asked my family and a couple of friends what they thought about my poster, firstly I wanted to know if the impact was big enough, if it immediately caught there attention and is there anything I can add? there were replies such as:

'' It did catch my attention very quick, the contrast in colours works great in being able to read the font and get the message quickly and effectively.''

''I like the way the beer bottles have replaced the I's the little 'pun' allows relief from the seriousness of the poster while still allowing the message to be fully shown.''

Although the picture works far better as its detail in the expression is hard to capture through an image of my own, I had to try it with a photo i had taken. It didn't create quiet the same depth and effect, but still created the image I wanted it too.