final

develop 2

These next two headings I have added are still focusing on the colour and font change but keeping the colours between oranges, reds and blacks this gives it a colour scheme without it becoming boring. ''Wonder and Blindness'' this is aimed to capture attention as it doesnt make sense on its own therefore making you curious and read further so you realise its about Stevie Wonder and his blindness. I kept the word 'BLINDNESS' in bold italics to capture the attention as its not something you would usually associate with a music magazine, so this contrast will immediately draw readers in as people have a desire to know and talk about the latest stories. The bottom sub heading almost acting as a banner to stop the repetitive side headlines. The whole point of music magazines is mainly the music, therefore having a large black heading about the massive hits of the motown era allows readers to develop their knowledge of Motown artists and music etc, this desire of wanting a better knowledge in their favourite music genre captures attention and subconsciously forces them to buy and read on. I changed the font of the word ''Massive'' to stand out agaisnt the rest to stop it sinking into the background. Underneath the Masthead I added a date and year to create realism, choosing a summer month as the picture is very summery and needs to reflect the time of the year as this is what audiences expect from the media as it needs to follow the mood and events of the year.


Finally to complete this motown magazine front cover I added subheading to do with festivals and gigs upcoming in various areas around the country. Festivals and gigs are only getting bigger as time goes by, therefore people that may not have been able to experience a festival involving motown music because of the time change, it now offers them this unique chance. By using this and local gigs that are motown based interacts with the audience in many ways, they feel as though the magazine has made the effort to find information out for them therefore feel a connection to it and are drawn to it. They also feel happy and get pleasure out of finding these events through this magazine and therefore if they see this magazine again the same feeling will return through recognition, therefore things that are focused at the audience really attract readers. I feel the colour scheme has worked really well, although iv based it around 3 colours it still seems very colourful but controls the messiness nicely. My final finished cover looks like the top image. :)

develop

Now I have selected my front cover and title that I believe will automatically attract the correct audience due to its retro colours, image and title font, I now need to begin adding headings will various fonts, stories and slogans to catch the eyes of the target audience and make it readable for both the male and female demographic.

I began by thinking about the main image and what headline I could link to that, I came up with something that would suit all types of people, interviews with the Jackson 5. Interviews have a massive impact on readers, they feel a connection with the magazine and artist to some extent and this connection causes us to want to read further into these artists therefore multiple interviews will keep them interested. In smaller letters underneath I added that other interviews will appear in the magazine with various artists that way appealing to a wider audience. I created 'THE JACKSONS' in a different font almost looking like its scripted on, this change in font will break the repetitiveness of various headlines therefore making the reader notice it instantly and take more notice of what's written beneath. ''TOP 20 MOTOWN FASHIONS'' is one aimed at the ladies, as we all know fashion is like a cycle and rite now vintage and retro fashion is very much back in 'style' therefore this attracting the unfashionable ones out there looking for inspiration. I also added short information about there being a chance to win some of these clothes, this will engage the reader making them read further inside to find this competition, it interacts with the reader making them feel a part of the publication and even making them become regulars in buying the magazine as they will search for these regular competitions. I again made varied fonts to keep the eye interested and to stop a boring same colour same font repetition from occurring. And finally for this first stage of development of course a bar code, just to add realism and recognition that it is a front cover.

MAIN IDEA

Moving forward with my motown idea i need to consider the main photo i will use for my background, this photo is a very important eliment as it is the first thing that will catch the audiences attention, the colour used in this photo needs to relate to my target audience therefore fairly nutral or non gendre bias colours such as yellows, browns, creams etc. (convieniently typical motown colours) :). This photo i was to include a well known artist, group or solo, so that the viewer will immediatly understand the genre of magazine this is. Here are some initial photo ideas that i like.

During uploading these photos i realised i really like two ideas, one being black and white main photograph with very colourfull retro colours for the font/text. And the other being A very colourfull photo with very colourfull font/text aswell. Motown is associated with very bright vibrant colours therefore this HAS to be portrayed through my front cover so the reader knows automatically what this magazine is about. They need to be satisfied therefore i need to consider the uses and gratification theory and the codes and conventions of the genre in order to get the correct response and first impressions from the reader. People expect the typical well known artists of motown such as stevie wonder, the temptations and the jackson 5 to appear on the front cover but want the photo too appear like its been taken for that magazine. This is because it interacts with the reader on a higher level, if you just recognise the picture from a CD cover or all over the internet it reduces your exitement when viewing and analysing the cover photo. On the other hand if you have a posing photo that looks like it was produce for this magazine the reader will feel that the artist is also interested in the production of the magazine they appear in and therefore adds interest to the reader. In this case, obviously motown is a retro genre, therefore it is known to the reader that the photo will not be taken specifcally for this magazine, but an image where the artists appear to interact with you, such as eye contact and posing will accomplish the same principle.


MY FAVOURITE PHOTO COVER CHOICE.

The reason for this choice is because it involves the above; of having interaction, lots of bright colour yet keeping it neutral so avoid gender bias and looks like a typical magazine photo with the band positioned ready for a photo with poses and eyecontact creating that interaction with the audience. Tito appearing at the top i would like to use as the first O of MOTOWN, i think this will add quirkiness and abit of comedy from the use of their afro's yet allowing the audience to still immediatly recognise the word.

Using word i began playing around with that photo and adding a title too it, coming across a font i really liked, that you associate with motown, as most CD's, DVD's etc have a simular font for motown. I tried a variation of brightly colours titles from illuminois yellows to oranges. This is what it came out like. The MASTHEAD is the first mode of address therefore needs to instantly be recognisable to the genre of the magazine, I believe this has achieved that.

Initial Idea

The typical magazines im aware of are the typical fashion genre's aimed at the female audience involving gossip and celebrity scandels, and for men the magazines focused on women, attractive actors and cars and motorbikes. Therefore I want to go agaisnt what i know already about magazines such as fashion and gossip, therefore want to completely change the target audience and genre of the magazine and go for something like music for young to middle age men, or moterbikes/cars for young to middle age men. My magazie will be based on motown bands, this is the music genre that came straight to mind because its very popular yet unique. Doing this genre will allow me to involve interviews into my magazine with particular bands whereas something like 'house' music, its more of a production of music than one artist. I have never focused on a music magazine before therefore believe it will allow me to notice the main aspects and the particular methods they use to attract their audiences.

NAME IDEAS: MOTOWN, LOUD, BASS. all music related, but motown grabs the concept straight away, clearly because its the name of the genre, its also a catchy sounding word that look effective.

BAND IDEAS: JACKSON 5, STEVIE WONDER, SMOKEY ROBINSON etc. These are very famous artist and therefore people are eager to know information about, life stories and their music careers and so on.

GENRE CODES & COVENTIONS-
TARGE AUDIENCE
VISUAL CODES
LAYOUT AND DESIGN
LANGUAGE